Article

'We're an airline worth flying' : Bmi is betting on a segmentation strategy, including the launch of its in house LCC "baby", to return to profitability

  • 'We're an airline worth flying' : Bmi is betting on a segmentation strategy, including the launch of its in house LCC "baby", to return to profitability
  • AIR TRANSPORT WORLD n° 5 Vol. 41 00022543 01/05/2004
  • 2004
  • 44-48 p. : couleur
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