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Strategic communications : east and south / with contributions from Antonio Missiroli, Jan Joel Andersson, Florence Gaub,... [et al.] ; foreword by Antonio Missiroli

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  • Strategic communications : east and south / with contributions from Antonio Missiroli, Jan Joel Andersson, Florence Gaub,... [et al.] ; foreword by Antonio Missiroli
  • Paris : EU Institute for Security Studies, cop. 2016
  • 1 vol. (55 p.) : graph., tabl. ; 24 cm
  • Report no 30
  • 978-92-9198-497-8
  • 92-9198-497-3
  • Report no. ... (European Union Institute for Security Studies) 1830-9747 no 30
  • 355.343 4
  • Titre de couv.
  • "Juillet 2016"
  • Consultable à l'adresse
  • Notes bibliogr.
  • Introduction Strategic communications from the east NATO's strategic communications Strategic communications from the south EU strategic communications : where from, what next?
  • Présentation de l'éditeur : "Emanating from Russia in the east and the so-called Islamic State of Iraq and the Levant (ISIL)/Daesh in the south, the EU has been increasingly hit by destabilising messages amounting -- in different forms and to different degrees -- to coherent hostile 'strategic communications' campaigns, or the processes of infusing communications activities with an agenda or plan to impact the behaviour of a target audience. Russia and ISIL have engaged in aggressive messaging and deceptive media campaigns, albeit with distinct narratives, targets and audiences. This Report analyses the 'what' and the 'how': the respective narratives of each actor, their specificities, their similarities and their differences. The analysis also draws attention to strategic communications efforts undertaken by the EU, which are vectored into defensive (react and respond) and offensive (probe and push) dimensions. This understanding of the present context finally allows for an evaluation of what actions can be taken to enhance the effectiveness of the EU's own strategic communications."
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