Monographie

Influencers, online alliances and reconciliation in Southeast Europe : #Balkans / Ivana Stepanović

Type de contenu
  • Texte
Type de médiation
  • sans médiation
Type de support
  • Volume
Titre(s)
  • Influencers, online alliances and reconciliation in Southeast Europe : #Balkans / Ivana Stepanović
Auteur(s)
Publication
  • London New York (N.Y.) : Routledge, 2025
Description matérielle
  • 1 vol. (IX-189 p.) : ill. ; 25 cm
Collection
  • Southeast European studies
ISBN
  • 978-1-0325-5173-9
  • 1-03-255173-9
  • 978-1-0325-5177-7
  • 1-03-255177-1
EAN
  • 9781032551739 rel.
Appartient à la collection
  • Southeast European studies (Print) 2693-8308
Classification décimale Dewey
  • 303.660 949
Note sur les bibliographies et les index
  • Bibliogr. en fin de chapitres. Index
Résumé ou extrait
  • This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding. The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitates grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasizes the potential of bottom-up approaches enabled by social media. It presents the concept of "algorithmic reconciliation," where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities. By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change
Sujet - Nom commun
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