Monographie

Metaphor and persuasion in strategic communication : sustainable perspectives / Federica Ferrari

Type de contenu
  • Texte
Type de médiation
  • sans médiation
Type de support
  • Volume
Titre(s)
  • Metaphor and persuasion in strategic communication : sustainable perspectives / Federica Ferrari
Auteur(s)
Publication
  • New York (N.Y.) London : Routledge, 2018
Description matérielle
  • 1 vol. (XIV-270 pages) ; 24 cm
Collection
  • Routledge studies in rhetoric and stylistics 15
ISBN
  • 978-1-138-73241-4
  • 1-138-73241-9
  • 978-1-315-18846-1
  • 1-315-18846-5
EAN
  • 9781138732414 rel.
Appartient à la collection
  • Routledge studies in rhetoric and stylistics 2637-398X 15
Classification décimale Dewey
  • 808.032
Note sur les bibliographies et les index
  • Bibliogr. p. [240]-252. Index
Note sur le contenu
  • "Words are Killers" alias Metaphor and Persuasion Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Quantitative and Preliminary Analysis I/II: Hypothesising Rhetorical Attitudes in Discourse Qualitative Textual Analysis II: Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Qualitative Metaphor Analysis III : from Microtext to Macrotext: the Strategy of Fear Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Toward an Integrated Redefinition of Metaphor and Persuasion in Strategic Communication: Transformational Power and Sustainable Perspectives
Sujet - Nom commun
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