Monographie
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff
Type de contenu
- Texte
Type de médiation
- sans médiation
Type de support
- Volume
Titre(s)
- The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff
Auteur(s)
Mention d'édition
- 6th edition
Publication
- New York (N.Y.) London : Routledge, 2017
Description matérielle
- 1 vol. (XX- 627 p.) : ill., graph., photogr., diagr., couv. ill. en coul. ; 24 cm
ISBN
- 978-1-138-10032-9
- 978-1-138-10033-6
EAN
- 9781138100336 br.
Classification décimale Dewey
- 153.852
Note sur les bibliographies et les index
- Bibliogr. en fin de chapitres. Glossaire. Index
Note sur le contenu
- Introduction to persuasion Historical and ethical foundations Attitudes : definition and structure The power of our passions : theory and research on strong attitudes Attitudes : functions and consequences Attitude measurement Processing persuasive communications "Who says it" : source factors in persuasion Fundamentals of the message Emotional message appeals : fear and guilt Cognitive dissonance theory Interpersonal persuasion Advertising, marketing, and persuasion Health communication campaigns
Sujet - Nom commun
Lien copié.
Build V.5.2.2 - 2ecb916194 (29/04/2026 07:35:08)