Monographie
Conjoint Measurement and Conjoint Scaling : a users guide / Thomas E. Nygren,...
Type de contenu
- Texte
Type de médiation
- sans médiation
Type de support
- Volume
Titre(s)
- Conjoint Measurement and Conjoint Scaling : a users guide / Thomas E. Nygren,...
Auteur(s)
Autre(s) responsabilité(s)
Editeur, producteur
- Alexandria, Va : Defense Technical Information Center, 1982
Description matérielle
- 1 vol. (132 p.) ; 27 cm
Note sur disponibilité
- APPROVED FOR PUBLIC RELEASE
Note sur les bibliographies et les index
- Bibliogr. p. 128-132
Résumé ou extrait
- Conjoint measurement methodology offers a new and potentially useful approach for obtaining psychological scale values for components of multidimensional attributes. This report describes the mathematical foundations of this methodology. Six computer based algorithms that can be used to perform specific kinds of conjoint analysis have been generalized and documented for application as subjective assessment techniques. The six programs (CONJOINT, PCJM2, NONMETRG, MONANOVA, DISTRIB, and DUALDIST) are each summarized with respect to their function as conjoint analysis techniques. Additionally, the appendix provides a step-by-step explanation of data deck arrangements for the programs described. (Author)
Sujet - Nom commun
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