Monographie

Propaganda and public relations in military recruitment : promoting military service in the twentieth and twenty-first centuries / edited by Brendan Maartens and Thomas Bivins

Type de contenu

• Texte

Type de médiation

• sans médiation

Type de support

• Volume

Titre(s)

• Propaganda and public relations in military recruitment : promoting military service in the twentieth and twenty-first centuries / edited by Brendan Maartens and Thomas Bivins

Autre(s) auteur(s)

• Maartens, Brendan (19..-....)
• Bivins, Thomas (1947-....)

Publication

• London New York (N.Y.) : Routledge, 2021

Description matérielle

• 1 vol. (XVIII-235 p.) : ill., photogr. ; 25 cm

Collection

• Routledge new directions in PR & communication research

ISBN

• 978-0-367-33392-8
• 0-367-33392-9

EAN

• 9780367333928 rel.

Appartient à la collection

• Routledge new directions in public relations and communication research London Routledge 2013

Autre variante du titre

• [Promoting military service in the twentieth and twenty-first centuries.]

Classification décimale Dewey

• 355.223

Note(s)

• Textes issus de communications, présentés lors d'une conférence internationale, tenue en 2017

Note sur les bibliographies et les index

• Notes bibliogr. Index

Résumé ou extrait

• "This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda, and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy." (p. de garde)

Sujet - Nom commun

• Recrutement et engagement -- 20e siècle
• Service militaire volontaire -- 20e siècle
• Propagande -- 20e siècle

Forme, genre ou caractéristiques physiques

• Études de cas
• Actes de congrès

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