Monographie

What is strategy, and does it matter ? [Texte imprimé] / Richard Whittington

Type de contenu
  • Texte Image fixe
Type de médiation
  • sans médiation
Titre(s)
  • What is strategy, and does it matter ? [Texte imprimé] / Richard Whittington
Auteur(s)
Editeur, producteur
  • London : New York : Routledge, 1993
Description matérielle
  • VIII-165 p. : graph., couv. ill. en coul. ; 22 cm
Collection
  • The Routledge series in analytical management
ISBN
  • 0415059429
Appartient à la collection
  • The Routledge series in analytical management 1993
Classification décimale Dewey
  • 658.401 2 23
Note(s)
  • Bibliogr. p.147-160. Index
Résumé ou extrait
  • This document discusses different theories of strategy and how they impact strategic decision making. It introduces four basic conceptions of strategy - rational, fatalistic, pragmatic and relativist - that have different implications for strategic planning. The book applies these theories to key strategic issues and challenges the assumptions of traditional strategic planning.
Sujet - Nom commun
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