Monographie

Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations / Amanda Coleman

Type de contenu
  • Texte
Type de médiation
  • sans médiation
Type de support
  • Volume
Titre(s)
  • Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations / Amanda Coleman
Auteur(s)
Mention d'édition
  • 2nd edition
Publication
  • London New York (N.Y.) New Delhi : Kogan page, 2023
Description matérielle
  • 1 vol. (XVI-230 p.) : ill., graph., diagr., tabl. ; 24 cm
ISBN
  • 978-1-398-60941-9
  • 1-398-60941-2
  • 978-1-398-60944-0
  • 1-398-60944-7
EAN
  • 9781398609419 br.
Classification décimale Dewey
  • 658.45
Note(s)
  • "Revised edition of the author's Crisis communication strategies, 2020"
Note sur les bibliographies et les index
  • Notes bibliogr. Index
Note sur le contenu
  • Are you ready for a crisis? Creating and testing a crisis communication plan Recognizing a crisis: What it is and how to spot it The operational response: The approaches and how they relate to communications Remembering the people: How employees should come first It's tough at the top: The role of leadership in a crisis The impact on the community: Managing the consequences It's OK to not be OK: Ensuring support is in place Stepping on the road to recovery So, what happens next?
Résumé ou extrait
  • "Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to these high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis, and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience"
Sujet - Nom commun
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